Sweet + Spicy

Sweet + Spicy

Sweet + Spicy 1

Package Design

About the package.

Dimensions
Package Design
16.5 in x 8.5 in / flat
5.25 in x 4 in x 2.9 in / folded

Programs
Illustrator

Little_Project 3 Edit-01
Tiger 3

Illustrations

Tiger tattoo inspired illustration.

I created these candy squares for my ad campaign and then added them to the side of my package design. I created two different designs for the two different flavors. The red one is chocolate + wasabi and the yellow one is chocolate + paprika. The colors don't match the flavor because I didn't want to have a red designed candy square on a pile of red paprika. I needed contrast. I also didn't want anything to be green for wasabi, so I went with yellow.

Swirls_02-01
Swirls_01-01

Dimensions
Illustration
2 in x 3.5 in / tiger
8.5 in x 8.5 in / chocolate

Programs
Illustrator

Ad Campaign

Our company is known for our unusual spices mixed with chocolate, so I wanted that to stand out. I went for a stark white, minimalistic ad campaign. This ad is for V Magazine and I purposely left off our contact information and website because I knew the reader would love the challenge of finding our delightful candy.

Dimensions
Ad Campaign
9.8 in x 13.39 in

Programs
InDesign, Illustrator, Photoshop