Sweet + Spicy
Tiger tattoo inspired illustration.
I created these candy squares for my ad campaign and then added them to the side of my package design. I created two different designs for the two different flavors. The red one is chocolate + wasabi and the yellow one is chocolate + paprika. The colors don't match the flavor because I didn't want to have a red designed candy square on a pile of red paprika. I needed contrast. I also didn't want anything to be green for wasabi, so I went with yellow.
Our company is known for our unusual spices mixed with chocolate, so I wanted that to stand out. I went for a stark white, minimalistic ad campaign. This ad is for V Magazine and I purposely left off our contact information and website because I knew the reader would love the challenge of finding our delightful candy.