AIGA Direct Mailer + Calendar
This AIGA direct mailer is printed on one 17 in x 11 in sheet and folds in on itself. I used a teaser at every step of opening to keep the customer engaged, as seen in the slider below. At step 3, I used the bottom portion for questions about AIGA and the top portion to give a brief answer. The rest of the information is available once the direct mailer is completely open. The letters AIGA inside are hand cut and pop out during the last step of opening. I used the free space on the inside for a calendar so that this direct mailer might be kept on someone's desk instead of thrown away. I illustrated all the icons.